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August 13, 2024

SSP Advertising vs. DSP: Understanding the Key Variations

Understanding the tools and platforms available to advertisers is essential for maximizing the effectiveness of campaigns. Two of an important elements in this ecosystem are Supply-Side […]

August 13, 2024

Maximizing Engagement: Best Practices for Mobile Push Notification Advertising

Mobile push notifications have turn out to be a powerful tool in the digital marketing arsenal. When used successfully, they will significantly enhance consumer interactment, drive […]

August 13, 2024

Advanced Analytics for Digital Marketing: Moving Past the Basics

Digital marketers who need to remain competitive should delve into advanced analytics, a realm that goes past mere page views, click-through rates (CTR), and fundamental demographic […]

August 13, 2024

Segmentation and Targeting: Unlocking the Potential of Push Notification Ads

In right now’s fast-paced digital world, where consumers are continually bombarded with information, capturing and retaining their attention has become more challenging than ever. Marketers are […]

August 13, 2024

DSP vs. SSP: Find out how to Leverage Each for Most Ad Performance

Within the rapidly evolving world of digital advertising, understanding the technologies behind programmatic advertising is essential for maximizing ad performance. Two critical parts of this ecosystem […]

August 13, 2024

From Clicks to Conversions: Understanding the Customer Journey with Analytics

The path a buyer takes from their first click to making a purchase order, typically referred to because the buyer journey, is a fancy and multi-faceted […]

August 13, 2024

The Rise of Esports Tournaments: A New Period in Competitive Gaming

In the past few decades, the panorama of entertainment and sports has undergone a radical transformation, largely because of the meteoric rise of esports tournaments. What […]

August 13, 2024

From Clicks to Conversions: Understanding the Buyer Journey with Analytics

The trail a buyer takes from their first click to making a purchase, typically referred to because the customer journey, is a complex and multi-faceted process. […]

August 13, 2024

Maximizing Engagement: Best Practices for Mobile Push Notification Advertising

Mobile push notifications have change into a powerful tool in the digital marketing arsenal. When used successfully, they’ll significantly enhance user engagement, drive conversions, and increase […]